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Connecting the World Through Communications
A Modern, Flexible Digital Presence
Our Approach
"Our award-winning website redesign showcases the outstanding collaboration with our partner Clear Digital, delivering a beautiful, efficient, and results-driven website. Their expertise ensured top-tier performance across all aspects, and we highly recommend their services."Ron Supan Supervisor, Digital Marketing
An impactful visual refresh
The site redesign was a great opportunity to introduce a new, more modern visual style. To broadly appeal to the company’s international audience, we developed and implemented a new isometric illustrative style that showcased the company’s technologies at a 45-degree angle. The idea was to express the connectivity at the heart of CTA’s brand and create a unifying element that built greater consistency, unified a variety of communications, and created a more cohesive brand impression.
Solutions for the Financial Industry
China Telecom Americas’ advanced network offers a wealth of solutions for these institutions to stay connected.
Our Financial Industry Solutions
The financial industry relies on a secure and trusted network connectivity infrastructure that runs in the background without hampering their operations.
Proximity Colocation
Our Proximity Colocation solutions allows you to extend your reach and stay connected to all financial exchanges so you can instantly share trading information.
Low Latency
Our Low Latency Connectivity Service connects premier marketplaces across the world with professional customer care, making all kinds of fast financial transactions possible.
Ready for any interface
With audiences from around the world, the China Telecom site needed to create a strong visual impact no matter the size of the screen. We followed our desktop-first approach and scaled down to mobile devices. This was particularly important with the new illustrative style that included a variety of nodes and connectors evocative of the CTA offering.
Addressing the needs of different users
The first step in reimagining the China Telecom Americas site map was to better understand the different target audiences and the narratives needed to connect with them. Our UX team analyzed existing site traffic and worked with the CTA marketing team to build user journeys that reflected the needs of everyone.
Creating a framework for better storytelling
Based on the redefined user journeys, our UX/UI team developed wireframes for the different page types designed to address the unique needs of different audiences. Our goal was to up-level China Telecom’s storytelling, build credibility organically through the site experience, and reinforce their leadership position in the communications market.
Page Views
Average Session Duration
Engaged Sessions
Technologies used:
Specially designed to deliver rich web content without the need for additional plugins.
The latest standard for CSS and completely backwards-compatible with all earlier versions.
The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.
An open source content management system, built and supported by an active global community.
Cloud eCommerce platform with an open source ecosystem that extends beyond the shopping cart.
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Locations
- HEADQUARTERS
- Silicon Valley + San Jose
- SATELLITE OFFICES
- Houston
- Chicago
- New York
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