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Delivering Data Clean Room Advantage

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Delivering Data Clean Room Advantage

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Modular Web Design, Built to Scale

When Habu was ready to reach a bigger, broader audience, the company approached Clear Digital to develop a modern, scalable website. Habu was looking for a digital partner that could leverage its updated visual brand and messaging to magnify its online presence. To align with industry events, they wanted to take a phased approach to launch a more attention-grabbing site. The result was a bold, scalable design that brought Habu’s message to a wider audience and made it stand out as a mature and trusted leader in data clean rooms.

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Why ClearDigital?

"At Habu we sought to transform our online presence and bring our new brand to life with a modern and engaging website. Clear Digital has the proven expertise that we looked for in a partner and their support has been key to deliver on our vision."
Juan Novella Head of Marketing
Outcomes

Habu acquired in 2024 for $200 million.

Our redesigned website experienced significantly bolstered Habu's market positioning and visibility, leading to their acquisition for $200M by Livewire to enhance their portfolio.

Establishing a New Visual Vocabulary

Habu’s new website expanded the brand’s visual vocabulary within a very strict and strategic color palette. A new photography style with gray-scaled photos enhanced the pops of yellow. Diagrams also used yellow highlights to focus the viewer’s eye and curate a targeted storytelling path. With clear, clean icons and refined patterns, the experience was optimized for readability and quick loading.

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Framing the Best User Journey

To maximize development efficiencies and enhance ongoing scalability, the Clear Digital team developed a library of reusable blades. Building this kind of flexibility into the wireframing process enabled the initial pages to go live quickly while also enabling the addition of more sections over time. We created a fixed number of templates to keep the design lean and efficient, while the modularity gives a strong foundation for deepening the site as Habu’s business and offerings expand.

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Results of a Revamp

By bringing the new Habu brand to life and leveraging digital best practices, the new Habu site has driven greater audience engagement. The educational efforts on the site directly support sales motions and have helped improve lead conversions.

+ 31 %

Organic Increased

+ 42 %

Average Session Duration

+ 10 %

Pages / Session

- 10 %

Bounce Rate Decreased

Technologies used:

Wordpress

An open source content management system, built and supported by an active global community.

A Website building platform for WordPress that brings its own tools to the WordPress world.

WebEnertia Digital Agency uses Jquery to build this state of the art website

The powerful JavaScript Library jQuery greatly optimizes JavaScript programming

A CRM platform with all the software, integrations, and resources you need to connect your marketing, sales, content management, and customer service.

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