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Intel Security Website Redesign

When tech giant Intel created their Intel Security division by acquiring security leader McAfee, Inc., they came to Clear Digital to design a new website that embraced and evolved the Intel brand while driving sales of subscription offerings.

Intel Security Website

Addy Award: Consumer

Pick your path.

Because the site spoke to diverse and unrelated audiences, Clear Digital devised a “splitter page” to enable site users to choose what types of solutions to explore.

Enriching experiences.

The Clear Digital team leveraged the full capabilities of HTML 5, including video to create a richer, more engaging experience for users.

To make it easier for users to compare subscription options, the Clear Digital team devised separate product mapping strategies for desktop and mobile viewing.

Form meets function.

The Clear Digital team developed dozens of page templates in order to have the options needed for the diverse products and deep site architecture.

Appropriate response.

The responsive design of the site automatically detects and adjusts to the device and browser on which it's being viewed.

Account for yourself.

Because Intel Security products are delivered by cloud subscription, the Clear Digital team architected, designed, and developed a cloud-based back-end system for users to create and log into accounts.

Structural support.

Wireframe strategy was driven by two key priorities: enabling users to compare solutions and the need to drive subscription sales.

Interactions:

See Navigation page.
Videos auto-plays upon landing on page.
On click: image button leads to promotion page.
On click: "Subscribe" button leads to Products Landing page.
On click: arrows slide through additional quotes.
On click: logo leads to external sites or articles.
On click: "Get Protected" possible CTA to Products Landing, "Learn More" to overlay or detailed about page.
On click: user selects "number of users", "devices used frequently", etc, to assess risk, and risk is calculated on-screen.
On click: "Compare" takes you to Products Landing page.
On click: Social Links open up external websites in a separate window.

Technologies used:

Clear Digital Agency uses CSS3 to build this state of the art website

The latest standard for CSS and completely backwards-compatible with all earlier versions.

Clear Digital Agency uses HTML5 to build this state of the art website

Specially designed to deliver rich web content without the need for additional plugins.

WebEnertia Digital Agency uses Jquery to build this state of the art website

The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.

CMS solution that helps your business deliver compelling content across experiences — built for web, mobile.

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