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Making a Bold New Mark
An Evolved Site for an Evolving Brand
Recognized for Excellence
Leadspace Website Redesign
Gold Addy Award: Business-to-Business Website
Leadspace Website Redesign
Gold Addy Award: Responsive Design
Leadspace Brand
Gold Addy Award: Integrated Brand Identity Campaign
Why Clear Digital?
As soon as we started working with Clear Digital it was clear we'd made the right choice, and were in safe hands. They have so much talent under one roof - from graphic design to development to brand strategy - and we know that everyone we work with is 100% invested in our success. Despite numerous logistical challenges (like navigating a 10-hour time difference), they consistently exceeded our expectations”Ari Soffer Senior Content Manager
Leadspace Reimagined
While the Leadspace product offering was rapidly changing, the company had yet to abandon its dated, oh-so-blue and traditional branding. When the Clear Digital team conducted our brand audit, WE found that Leadspace was blending in with the rest—muted grays and blues were industry standard. Clear Digital pushed the team towards a daring magenta/purple color palette that would stand out in a fresh, unexpected way.
Engaging with Animations
One of the core components of Leadspace’s reinvented digital presence was detailed iconography. The Clear Digital creative team developed an interesting library of icons that were ideal for animating. We then developed SVG animations that flowed into the new pages and helped users navigate through the site. This addition moves the Leadspace website away from stale, static content and enhances the overall user experience.
A Style Guide for the Modern Age
With the updated brand, LeadSpace needed an easy way to keep everyone in the company on the same page with the new look and feel. As we were adding new components as the website developed, we wanted a way to make it easier to update the style guide quickly. The answer? A digital style guide using Frontify. New brand elements can be added with a few clicks and templates and assets are easy to download, so there’s no excuse for using old elements.
Pageviews
Pages/Session
Bounce Rate
A More Innovative Info Flow
The old Leadspace site was pretty confusing to navigate. One of the first things the Clear Digital team did was to rethink the user journey and refresh the narrative flow. On the homepage, we recommended a storytelling structure that mimicked a pitch presentation — who we are, what we do, how we do it, why believe it, and next steps. At every level, WE tried to make sure the “what we do” came through. WE even integrated LeadSpace’s own technology on the lead generation forms to give visitors firsthand experience of how customer data management driven by AI could serve them.
Forms
Implementing Leadspaces new technology, SmartForms validates and enriches every lead from your website forms, in real-time, so you can make your forms as short as possible and still get all the information you need.
Technologies used:
WebEnertia Digital Agency uses HTML5 to build this state of the art website
The latest standard for CSS and completely backwards-compatible with all earlier versions.
The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.
An open source content management system, built and supported by an active global community.
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