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Making your access network invisible
An AI-enabled brand redesign
Our Approach
"Nile aimed to boost their digital presence by revamping their brand and website. Through our Discovery process, we recognized the need for brand growth to support their rise as industry leaders. We enhanced their user experience with unique animations, illustrations, and photography styles. This helped Nile stand out and distinguish them from their competitors."Alex Martinez Senior Designer
Bringing the new brand to life
To give Nile a more modern feel, we leveraged their new simple but bold three-color palette, with gradients used to highlight key network and brand elements throughout the website. We created sharp new graphics using clear concepts like glass and rain to emphasize the invisibility factor that’s at the heart of the brand, and to reflect the constant change and motion inherent to Nile networks.
Color Palette
Gradients
Bringing AI into focus with generative imagery
With AI being central to the Nile platform, we were excited to use Midjourney AI to create unique images for their site—rather than using stock. Our team honed our generative AI prompts through a process of refinement, creating AI imagery that’s consistent and ownable, featuring gradients of the new brand colors for visual coherence.
Making a statement with a strong photo style
To make the website feel conceptual and futuristic, just like their networks, we fused AI-driven imagery with stock images to create a custom style of photo with a sci-fi feel. We added gradient overlays to further customize the images and reinforce the new brand across the entire site.
Adding depth and interactivity
Our team created isometric style illustrations integrating the proprietary glass element we created to add depth and lend an almost 3D-like feel. We also designed multiple types of scroll animations, which change depending on where the user is on the site, including one based on the data rain provided to us as part of their rebrand work. Additional animations add extensive functionality and interactivity throughout the user journey, without impacting site performance.
Adding depth and interactivity
Our team created isometric style illustrations integrating the proprietary glass element we created to add depth and lend an almost 3D-like feel. We also designed multiple types of scroll animations, which change depending on where the user is on the site, including one based on the data rain provided to us as part of their rebrand work. Additional animations add extensive functionality and interactivity throughout the user journey, without impacting site performance.
Adding depth and interactivity
Our team created isometric style illustrations integrating the proprietary glass element we created to add depth and lend an almost 3D-like feel. We also designed multiple types of scroll animations, which change depending on where the user is on the site, including one based on the data rain provided to us as part of their rebrand work. Additional animations add extensive functionality and interactivity throughout the user journey, without impacting site performance.
Moving the dial on engagement
Nile’s complete brand and website refresh had a direct impact on visitor engagement and site performance, with analytics showing higher numbers of visitors, engagement, and conversion.
+42
%
Conversions
+74
%
Total users
+8
%
Engagement rate
Technologies used:
An open source content management system, built and supported by an active global community.
A CRM platform with all the software, integrations, and resources you need to connect your marketing, sales, content management, and customer service.
A query language and runtime for APIs, offering a clear data description, precise client requests, seamless API evolution, and robust developer tools.
The powerful JavaScript Library jQuery greatly optimizes JavaScript programming
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