Typography, Patterns, Imagery, and Icons

Clear Digital looked holistically at the visual experience of the Agari brand to create a compelling library of resources for the company. From clarifying the typography hierarchy, to developing a new approach to icons that simplified their styling, to designing a series of patterns, we established a rich library of complementary visuals. The patterns utilize the lines and dots that appear throughout the website to create a sense of motion. We gave them names like “web wave” to convey the feeling of tracking, speed and casting a safety net – just like Agari does for their users.