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The Digital Performance Company Rebrand
Modernizing the Website for a Digital Pioneer
Recognized for Excellence
Digimarc Website Redesign
AVA Digital Award: Web Based | Website | Redesign
Digimarc Website Redesign
Gold MarCom Award: Web Based | Website | Business to Business
Our Approach
Clear Digital refined Digimarc's look and feel by applying their existing logo and color palette in a more modern way to better reflect the brand. Digimarc's new web experience highlights their platform and product capabilities while streamlining user journeys to schedule a demo.Danny Halvorson Creative Director
Fully Responsive Design
As a digital leader, it’s important that Digimarc’s website works optimally and stays engaging across any device, screen, or operating system. Clear Digital made sure the new site not only works great on laptops, tablets, mobile and more, it also looks great no matter where (or how) you’re browsing.
Updated Icons and Visuals
In addition to updating the brand colors, Clear Digital designed a matrix-like pattern that’s used across the site to evoke the supply chain connectivity that Digimarc helps customers see and understand. Triangular shapes and dots are also featured in the new, clean iconography Clear Digital designed for the site, telling the same story.
Unique Banners, Cohesive Story
With multiple product, platform, and industry pages across Digimarc’s site, it was important to create a strong visual throughline that connects the dots while also allowing each page to tell its own story. Clear Digital applied fresh new brand colors and patterns across all the hero banners, incorporating a bold half-circle pattern on each page to tie it all together.
Wireframes
To make sure the new site takes users on a compelling and purposeful journey, the Clear Digital team worked with Digimarc to think through the narratives they wanted to convey for various audiences. Then, Clear Digital created new wireframes to emphasize those narratives and drive users to target end points. The wireframes established clear CTAs and a cohesive overarching story across the entire site.
Success by the Numbers
With the updated design and purposeful narrative, Digimarc’s new site is engaging users and hitting all the right KPIs.
Technologies used:
Content management software that’s both a perfect fit and a great choice for building integrated digital frameworks.
The latest standard for CSS and completely backwards-compatible with all earlier versions.
The best scripting language for creating dynamic updated content and implementing complex webpage features.
Leading marketing automation solution for identifying prospective customers. Ideal for Salesforce customers looking for a B2B marketing automation tool.
The search and recommendation services we rely on to deliver a world-class experience for our customers. Featuring search, analysis, monitoring, and response speed.
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