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Riverbed Digital Rebrand
Recognized for Excellence
Riverbed Logo Redesign
Addy Award: Elements of Advertising
Old Logo:
New Logo:
Modernizing the logo.
The Clear Digital team wanted to give Riverbed’s logo a more modern feel without making it unrecognizable. We created multiple options and iterations, which let Riverbed explore all ways they could evolve their brand. They chose a new, customized font in a brighter shade of orange that feels fresh, but also familiar.
The process.
With a tight timeline for the rebrand launch, we got right to work providing varying shades in the same color palette and exploring custom lettering styles. It’s all about seeing it and knowing what works. In the end, Riverbed went for a bold new style—shown here in their corporate headquarters.
Refreshing the palette.
Riverbed already has a strong color scheme which they use throughout their website. Clear Digital brightened it up to give the whole site a visual lift, while maintaining consistency. Working examples of each new shade in the real world to bring the whole palette to life.
CMYK
C:36 M:26 Y:36 K:0
RGB
R:168 G:172 B:161
#A8ACA1
CMYK
C:77 M:60 Y:44 K:25
RGB
R:65 G:85 B:100
#415464
CMYK
C:69 M:43 Y:30 K:4
RGB
R:91 G:126 B:150
#5B7E96
CMYK
C:69 M:14 Y:0 K:0
RGB
R:0 G:174 B:239
#00AEEF
CMYK
C:0 M:31 Y:97 K:0
RGB
R:255 G:184 B:29
#FFB81D
CMYK
C:0 M:72 Y:100 K:0
RGB
R:255 G:107 B:0
#F36C21
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Panton:
Custom:
Customized font.
The new Riverbed logo is based on a customized font to help Riverbed stand out as a digital leader. The Clear Digital team adjusted the letter positioning to make the logo feel more expansive, and added sleek cuts to make it feel more modern. The end result is a sophisticated, balanced font that makes a statement.
Dynamic style guide.
To help Riverbed maintain a consistently powerful brand going forward, we created a digital style guide that will help shape future pages and iterations on their website. Launching the new brand on the company website first played perfectly with the company’s digital-first focus.
Icons and imagery.
Clear Digital replaced Riverbed’s traditional black and white icons with illustrated icons using the new color palette. The new icons are clean, simple, and add a bit of fun. To tie the imagery together across the site, we applied filters and colorization to stock imagery to add some distinction. By avoiding metaphors and aligning hues, these visuals provide a seamless feel from page to page.
Fully responsive design.
As a global leader, it’s important that Riverbed’s website be fully responsive to any device, screen, or operating system. Clear Digital also added a background video to the homepage to provide an immediate digitized interaction, and simplified the navigation by moving it to the top of the site.
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