2023 B2B Tech Homepage Effectiveness Report: Fortune 500 Rankings

In a rapidly changing marketplace, your B2B tech company relies on its homepage to offer a compelling impression of your business. If you fail to deliver key attributes such as usability, navigation, and a narrative that captures your brand, you risk losing out to a competitor with a more compelling user experience.

The Clear Digital team works closely with leading B2B technology brands as well as notable startups to create standout websites that connect with audiences. In this fourth annual assessment of the top Fortune 500 B2B tech company homepages, we analyze these homepages to identify patterns, best practices, and common shortcomings with an eye toward helping other firms elevate their online presence.

Insights Available in this Report Include:

• Winning strategies and missed opportunities for the homepage designs of the 33 biggest B2B tech companies, including Salesforce, IBM, Nvidia, and Oracle.
• Our six-point evaluation method for each homepage, weighing critical areas such as: functionality, navigation, content, brand, design, and interactivity.
• How we scored each homepage on a scale from lacking/broken to best practice.
• Key observations and trends we noted across the entire landscape.
• Common design missteps from some of the largest companies in the industry and how to avoid them.
• Five takeaways from this analysis to help your B2B company improve its digital strategy heading in 2024 and beyond.

Download our report to see how your homepage compares.