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Digital Experience Innovation & Acceleration
Infusing visual freshness into an established brand
Why Clear Digital?
Enthusiastically embracing Riverbed's vibrant rebrand, which resonated well with my aesthetic, we seamlessly integrated it into their digital presence. Layering on subsequent projects, we sculpted a brand narrative that exudes distinction amidst the competitive landscape.Juliann Klein Senior Visual Designer
Creating a brand-new visual vocabulary
Combining a vibrant new color palette with a clean visual style was the first step. We took the logo, color gradient, and shape pattern the client provided and built out a completely new visual vocabulary plus a range of components to bring it to life. In addition to creating secondary gradients, we designed an expanded set of icons, a brand pattern, and a cohesive style for application across the website. Interactive elements and integrated key lines create movement and add energy to a previously static experience.
violet
Purple
Fuchsia
Orange
Yellow
Gray
Black
Introducing Alluvio to the world
As part of the rebrand, Riverbed created a new sub-brand for its unified observability solutions: Alluvio. We worked closely with Riverbed to create a compelling launch video—from concept and storyboarding to script writing and all the way through to post-production and voiceover.
Streamlining the UX
When migrating the Riverbed site from Drupal to WordPress, we put a lot of thought into streamlining the UX and ensuring user journeys were easy and effective. We adapted the blades to fit the card format and revamped their styles and hover effects to adapt to translation, including adding line limitations to keep text aligned. We also fixed some responsiveness issues, ensuring an optimal experience on any screen—and in any language.
Taking the new brand on the road
When Riverbed was ready to restart their roadshows, they came to us to help design a logo and creative for the cities they visit. Collaborating closely with their team, we created the logo as well as cityscape backgrounds and backdrops for their live events and a branded registration landing page that ties it all together.
The power of a fresh new look
As a result of the visual refresh, marketing efforts, and backend work, with stronger CTAs and purposeful user journeys, Riverbed’s website has seen an increase in users, pageviews, and engaged sessions. Migrating to WordPress has also led to faster load times and the pages are more interactive overall, which helps to deepen user engagement.
Users
Sessions
Pageviews
Engaged sessions
Technologies used:
An open source content management system, built and supported by an active global community.
The powerful JavaScript Library jQuery greatly optimizes JavaScript programming.
Specially designed to deliver rich web content without the need for additional plugins.
Cloud eCommerce platform with an open source ecosystem that extends beyond the shopping cart.
Cloud eCommerce platform with an open source ecosystem that extends beyond the shopping cart.
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