Greater Houston Partnership: A Digital Nexus for Business Growth

Greater Houston Partnership (GHP), the leading business organization driving economic development in the Houston region, partnered with Clear Digital to transform its website into a modern, strategic hub. Facing high maintenance costs, limited flexibility, and an outdated CMS, GHP sought a partner to replatform Houston.org, improve performance, and deliver a customer-first digital experience. Clear Digital led the full redesign, replatforming from Drupal to WordPress, introducing new templates, navigation, and integrations to make the site more intuitive and engaging. The result is a visually compelling, strategically optimized platform that elevates Houston’s story for business leaders, investors, and residents alike.

Greater Houston Partnership graphic with Houston skyline, people walking in a park, and a phone on a blue map background.

People walking and standing along a lively city street lined with shops, outdoor seating, and trees on a bright day.

Houston Website Redesign and Digital Experience Strategy

Clear Digital partnered with the Greater Houston Partnership to transform Houston.org into a modern, high-performing digital experience for businesses, investors, and residents. The Houston website redesign combined UX strategy, web design, content strategy, and CMS development to create a more intuitive and flexible platform.

Clear Digital replatformed the site from Drupal to WordPress, redesigned its navigation and templates, and integrated technology to make content easier to manage and discover. The result is a scalable digital experience that better communicates Houston’s economic strengths, connects audiences with opportunities, and supports the Greater Houston Partnership’s mission to promote business growth across the region.