Digital experiences built for the complexity of Healthcare.

Yes. HIPAA compliance considerations are part of every healthcare project from the discovery phase. This covers secure form handling, encrypted data transfer, access controls, audit logging, and CMS configuration — not just a checklist item added at launch. We also build for WCAG accessibility standards, which is a separate but equally common requirement in regulated healthcare environments.

Our healthcare clients span health systems and hospital networks, medical device companies, healthtech platforms, clinical communications firms, and healthcare infrastructure providers. The common thread is organizational complexity: multiple audiences, regulated data environments, and buying processes that involve IT, legal, clinical operations, and marketing. Surescripts, Vocera, EyeQue, Align Technology, Boston Scientific, and iTero are among the healthcare and health-adjacent organizations we have built for.

Healthcare websites typically serve patients, providers, payers, and procurement evaluators through a single URL. We start every project with audience mapping to identify distinct entry points, content needs, and conversion goals for each group. From there, we design navigation architecture and content hierarchies that guide each audience without forcing them through content intended for someone else. The result is a site that works as a patient destination and as a vendor evaluation tool at the same time.

Healthcare projects typically run 4-9 months depending on scope, with the discovery and compliance planning phase taking longer than in other verticals. We budget extra time for stakeholder review cycles, IT security evaluations, and legal sign-off, because these are standard in regulated environments. We have learned not to treat healthcare procurement like a typical enterprise web project. The buying committee is larger, the approval gates are real, and a partner who understands that from day one saves months of friction.

Surescripts saw a +37% improvement in average session duration after their redesign, alongside an 81% increase in page views — and the new site earned a Marcom Platinum Award. EyeQue’s redesign increased pageviews 28%. These outcomes reflect projects where we set measurement expectations during discovery, not after launch. Specific results vary by organization, scope, and the baseline state of the existing site. We can speak to what’s realistic for your situation during an initial conversation.