Comprehensive Analytics Capabilities & Data-Driven Insights for B2B Brands
Focusing on data and KPIs that matter.
If you’re tracking the wrong metrics, you could be overlooking critical growth opportunities and wasting valuable marketing budget. To maximize ROI and make data-driven decisions, you need a digital partner who monitors the analytics that truly matter—covering website performance, user behavior, conversion rates, and campaign effectiveness—so you can focus on insights that drive measurable business results rather than getting lost in irrelevant noise.
Prove your marketing impact
Having clear goals and great data tracking is key to demonstrating your digital marketing ROI. Your success depends on it.
Get insights, not just data
Make sure you have the understanding and expertise to assess performance against industry benchmarks and take action.
Take smart next steps
Getting the data is just the first step. The important part is knowing how to focus on the most impactful action.
A full suite of data and analytics capabilities.
Performance Analysis
We go beyond basic Google Analytics metrics to provide deep insights into overall performance, including looking at your website's core vitals, as well as tracking the impact of specific actions.
Engagement Analytics
Our evaluation of engagement data such as time-on-site, pages-per-session, bounce rate, and conversion rates measures UI/UX effectiveness and identifies opportunities for improvement.
Audience Insights
Define and understand your personas, and use audience data to inform content strategy and experience improvements.
Conversion Tracking
Use A/B testing and goal conversion tracking to monitor and continuously optimize conversions across your digital interactions.
KPI Analysis
We’ll work with you to define the right KPIs for your business goals. Benchmark your performance against our 25+ years of proprietary customer and market data to set tangible expectations.
Splunk: Website Redesign Enhances UX and Streamlines Navigation
Revamped Splunk’s site with innovative design, user journey mapping, and refined narratives.
SailPoint: Enterprise identity security made simple and smart
Revamped SailPoint's site with a comprehensive design system, content, and targeted user flows for better engagement.
Surescripts Award-Winning Website Redesign Increases Page Views 81%
Revamped Surescripts' B2B healthcare site with vibrant design, tailored UX, and optimized content for enhanced engagement.
Our approach
The way we work makes a difference for you.
Highly collaborative approach
We build lasting relationships that deliver valuable outcomes over the long term.
Focused on B2B performance
We connect digital strategy to your B2B business goals to solve complex problems.
Excellence in every discipline
As designers, engineers, strategists, and storytellers, we deliver on-point and award-winning experiences.
Big ideas and bold thinking.
We have insights and expertise to share. See what’s happening in the industry.
Making The Case: Turn Web Data Into Decisions That Matter
By Steve Ohanians on July 7, 2025
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FAQs
What metrics should B2B brands track to measure digital experience success?
B2B brands should track a combination of KPIs, including website traffic, user engagement, conversion rates, Core Web Vitals, and campaign performance. Clear Digital helps organizations analyze these metrics to identify opportunities, optimize user experiences, and maximize ROI across all digital channels.
How can analytics improve marketing ROI for B2B companies?
By leveraging advanced data analytics and performance tracking, B2B companies can understand which campaigns, channels, and content drive results. Clear Digital transforms analytics into actionable insights, ensuring marketing budgets are invested in strategies that increase engagement, conversions, and measurable business growth.
What is the role of Core Web Vitals in digital analytics?
Core Web Vitals measure key aspects of website performance, such as loading speed, interactivity, and visual stability. Monitoring these metrics is essential for optimizing user experiences, improving search engine rankings, and enhancing overall engagement. Clear Digital integrates Core Web Vitals into a comprehensive analytics strategy for B2B brands.
How do you turn raw data into actionable insights?
Raw data only becomes valuable when it informs decision-making. Clear Digital collects and analyzes website metrics, user behavior data, and campaign performance to generate insights that guide UX improvements, marketing strategy, and business growth. This approach ensures every action is backed by measurable results.
Why partner with a digital agency for analytics instead of doing it in-house?
Partnering with a specialized agency like Clear Digital gives B2B brands access to advanced analytics tools, expert interpretation, and strategic guidance. Agencies provide comprehensive tracking, performance analysis, and reporting, helping organizations make smarter decisions, avoid costly mistakes, and focus on growth rather than technical implementation.
