About Our Brand Strategy Services
Stand out brands are focused and thoughtful.
In today’s competitive B2B market, brands that try to be everything to everyone often get lost in the noise. A clear, focused brand strategy and a strong brand platform help your organization define what truly matters and what you can uniquely own in the market. This foundation shapes your story, guides the digital experiences you deliver, and strengthens the relationships you build with customers. Investing the time to get your brand strategy right creates clarity, consistency, and a framework for growth that can scale as your business evolves.
Engagement is everything
While you’re a B2B brand, you work with people. And emotions are the heart of every interaction. Get people to feel and engage.
What can you own?
When competitors offer the same products and services, uncovering what makes you different is about pulling back the layers.
Build a consistent story
Getting all of your team and materials telling a unified story can only happen once you’ve clearly articulated your brand.
A full suite of brand strategy solutions.
Brand Research
The first step is to understand your current perception. We conduct competitive research, interview stakeholders, and facilitate discussions to uncover perceptions, hidden gems, and real-world insights.
Brand Platform
Your brand platform includes your purpose (the why), positioning (the how), promise (the what), and personality attributes (think look, feel, and voice) based on what we learn in the discovery process.
Brand Activation
We use the brand platform to guide voice and tone guidelines, web experience development, marketing campaigns, and other brand activations.
Leadspace Brand Redesign Boosts Profile, Closes $46 Million Round
Revamped Leadspace’s brand with bold design, enhanced narrative flow, and engaging animations, driving fundraising success.
Riverbed Website Refresh Boosts Engagement by 4X
Revitalized Riverbed's digital presence with vibrant design, streamlined UX, and a successful brand launch.
Viral Nation’s Award-Winning Website Redesign Increases Conversions 104%
Transformed Viral Nation’s brand with a new visual indentity and website UX, expanding its B2B focus and offerings.
Digimarc Website Redesign Increases Conversions by 45%
Modernized Digimarc’s site with bold design, cohesive storytelling, and modern visuals, boosting key user metrics.
Our approach
The way we work makes a difference for you.
AI enablement & experiences
We embed AI to personalize, accelerate content, provide insights, and lift conversion.
Highly collaborative approach
We build lasting relationships that deliver valuable outcomes over the long term.
Focused on B2B performance
We connect digital strategy to your B2B business goals to solve complex problems.
Excellence in every discipline
As designers, engineers, strategists, and storytellers, we deliver on-point and award-winning experiences.
Big ideas and bold thinking.
We have insights and expertise to share. See what’s happening in the industry.
4 B2B Brand Trends for Financial Services and Insurance in 2025
By Steve Ohanians on January 20, 2025
Read Insight
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FAQs
What does a brand development agency do for B2B companies?
A brand development agency helps B2B businesses define their positioning, messaging, and visual identity. By aligning strategy with your business goals, the agency ensures your brand stands out in a competitive market and builds lasting relationships with your audience.
What does a brand platform include?
Strong brand strategy provides the foundation for all digital touchpoints, from website design and UX to content and campaigns. It ensures that every interaction aligns with your brand’s story and resonates with your audience.
How can brand consulting improve my company’s identity and growth?
Brand consulting provides expert guidance on shaping your brand strategy, refining your story, and strengthening your market presence. With the right consulting, companies can create a cohesive brand design and digital identity that resonates with customers and supports scalable growth.
How does brand strategy impact digital experiences?
Strong brand strategy provides the foundation for all digital touchpoints, from website design and UX to content and campaigns. It ensures that every interaction aligns with your brand’s story and resonates with your audience.
What’s the difference between brand strategy and brand identity?
Brand strategy defines the “why” and “what” of your brand—your positioning, purpose, and promise. Brand identity is the visual and verbal expression of that strategy, including logo, design system, messaging, and tone of voice.
