Surescripts: Leading the Way in Medical Intelligence

As a company dedicated to making healthcare better for all, Surescripts plays an essential role in a vital market. Surescripts solutions help healthcare professionals across a wide range of organization types enhance prescribing, better inform care decisions, and advance healthcare as a whole. However, Surescripts.com did not reflect the company’s leadership position in the market or enable the type of engagement needed for optimized lead generation. From design and copywriting to technology recommendations and ongoing enhancements, the company turned to Clear Digital for an end-to-end overhaul. The result is an award-winning site that plays a powerful role in Surescripts’ marketing efforts.

Smiling senior couple embracing outdoors in a scenic countryside setting during golden hour.

Surescripts healthcare website homepage featuring a professional interface with branding, navigation menu, and a healthcare-focused banner image.

Surescripts Healthcare Website Strategy and UX Design

To make Surescripts’ complex healthcare technology easier to understand, Clear Digital grounded the website redesign in user research, competitive analysis, stakeholder interviews, and persona development. These insights informed the content strategy, information architecture, and UX/UI design, creating clearer journeys for healthcare professionals and organizations with different needs. Our team translated Surescripts’ updated corporate messaging and brand into digital storytelling, custom motion graphics, photography, and a consistent visual experience.

We also evaluated CMS and digital asset management requirements before implementing the website on Drupal, providing a secure, scalable foundation for ongoing content. The resulting healthcare website improved usability, strengthened product storytelling, and increased page views by 81%, demonstrating measurable gains in visitor engagement.

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Behind the Build

See how our team tackled the Surescripts site redesign — from UX and wireframing all the way through programming. It was a collaborative, creative effort.

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