Most B2B website shortlists start the same way: a quick search, a handful of familiar names, a portfolio scroll that tells you almost nothing about how an agency actually works. Portfolios look similar across most agencies at this level. The real differences show up in how they handle a six-month sales cycle, a buying committee with five stakeholders on the call, and the six months after launch when the site actually has to perform.
Seven agencies, evaluated on what predicts whether a partnership works: B2B fluency, CMS and platform depth, what happens after launch, and whether the results are documented anywhere you can check yourself. Clear Digital is one of them. We used the same criteria on ourselves that we used on everyone else, and we linked our own sources so you can check them too.
- B2B fluency: multi-stakeholder buying committees and long sales cycles, not consumer-style single-visitor flows
- CMS and platform depth: specific platforms they’ve actually implemented, not “we work with any CMS”
- Ongoing support: a named retainer or support offering after launch, not a relationship that ends at handoff
- Governance readiness: can marketing update the site without filing a developer ticket every time
- Documented outcomes: published case studies with real numbers, not just logos
Clear Digital
25+ years in San Jose, all of it B2B. We build for companies where the site has to serve an economic buyer, a technical evaluator, and a procurement team, often on the same page, reading it three different ways. Clients include Cisco, Splunk, Cohesity, and Surescripts.
We’re platform-agnostic: Adobe Experience Manager, Acquia, Drupal, WordPress, Pantheon, WP Engine, HubSpot. The strategy work decides the platform, not the other way around, which matters if your committee hasn’t settled on a CMS yet.
The numbers: a 113% increase in form conversions for SailPoint, and a 154% PageSpeed improvement and 84% organic traffic increase for Veritone. Support runs on a tiered subscription model, maintenance, security, performance monitoring, content updates, so the relationship doesn’t end at handoff.
Engagements assume real stakeholder time during discovery, this isn’t a fast, hands-off build. Client retention runs 90%+ with an NPS of 87, both published on our live Digital Agency Network profile. More on why teams choose to work with us here.
Six more, alphabetical
ANML runs on senior involvement: founders Douglas Hughmanick and Patrick Boscarino stay on projects instead of handing off to junior staff after the pitch. San Jose, founded 2012, client work for Ford, ServiceNow, CNN, and Panasonic, with real strength in healthcare and IoT. Their review methodology is worth knowing about on its own: a Bayesian-weighted aggregate across Clutch, DesignRush, GoodFirms, TechBehemoths, and Google, more rigorous than a single-platform star rating, and the same kind of verifiable signal we used for our own spot on this list. What they don’t publish: team size, delivery capacity for very large multi-phase programs, or a named CMS and support offering. Ask directly if any of that matters for your project. ANML’s own site.
Baunfire currently owns the top organic search spots for several keywords this very article targets, “b2b website design,” “b2b web design agency”, real, checkable visibility in the results a buyer researching this topic will actually see. San Jose, founded 2001, work for Google, Nike, Netgear, Cisco Systems, and both Norwest Venture Partners and Sapphire Ventures. Minimum project size runs $75,000 and up per their Clutch profile, which puts them out of reach for early-stage budgets but squarely in range for established B2B companies. A verified client review on that same profile describes an active retainer covering ongoing maintenance, though Baunfire doesn’t publish a named support package the way some others here do, and their case study volume online doesn’t quite match how visible they are in search.
Bop Design is the WordPress specialist on this list, on purpose, not as a limitation. 15 years in San Diego, clients across professional services and industrial sectors: Aquacycl, SKSoft, CyberFOX, Haskell & White. The numbers are real: 168% more contact form submissions for Perr&Knight, nearly 60% organic traffic growth in three months for Glassdome. If your organization needs Drupal or Adobe Experience Manager, this isn’t your shop, confirm that fits before you go further. They pair the build with ongoing content marketing retainers, though a separate named website-support offering isn’t something they publish. See our own thinking on how to choose the right B2B web agency for the questions worth asking any WordPress-only team.
Don’t confuse Clay the design agency with Clay.com the sales data platform, two unrelated companies sharing a name. This Clay works at the intersection of enterprise software and product design, San Francisco-based, remote team across the US, Europe, and Southeast Asia, portfolio including Slack, Snapchat, Discover, and Coinbase. Their specialty is revitalizing legacy business applications for Fortune 100 companies, which makes them the right call when your website and product interface need to speak the same visual language, and the wrong call for a straightforward marketing site refresh. Three engagement models are published directly on their site: time and materials, fixed fee, retainer. A retainer’s available; a standalone post-launch support offering isn’t spelled out separately. Their public materials lean harder into the design portfolio than documented B2B lead-gen outcomes.
Huemor’s portfolio runs construction, engineering, and industrial, Boston Dynamics and HITT Contracting among the named clients. They report average post-redesign results of 83% more organic traffic, 94% more conversions, and 91% more qualified leads following a redesign, per Huemor’s own site, agency-reported averages, not a promise for your specific project.
Full-stack development, SEO, and named post-launch support packages round out the offer. If your company sits in SaaS rather than industrial or construction, ask directly how that experience actually transfers, and confirm current pricing since packages shift between engagements.
Sköna splits time between San Francisco and Stockholm, and it shows: Silicon Valley pace paired with a design sensibility that’s picked up recognition at the Webby Awards, Muse Creative Awards, American Advertising Awards, and the B2B Marketing Elevation Awards. Founded 2003, published case studies for Alteryx and WitnessAI, reported work with Snowflake. They call themselves technology agnostic, building on whatever platform fits the client instead of pushing one CMS. A client review on Agency Spotter describes an ongoing retainer that includes strategic and operational consulting, not the same thing as standalone website maintenance. Where they’re lighter than others on this list: hard performance numbers, conversion rates, traffic lift. Ask for those directly if measurable outcomes matter to your evaluation.
Comparison at a glance
| Agency | Confirmed CMS/platform approach | Post-launch support status | Published case studies with metrics | Best fit |
|---|---|---|---|---|
| Clear Digital | AEM, Acquia, Drupal, WordPress, Pantheon, WP Engine, HubSpot | Confirmed: tiered subscription plans | Yes (SailPoint, Veritone) | Mid-market to enterprise B2B needing platform flexibility and post-launch support |
| ANML | Not publicly detailed | Not publicly detailed | Limited, strong on aggregated review data | Funded startups and mid-market companies wanting senior-led teams |
| Baunfire | WordPress | Retainer engagement reported (client review); no named support-package offering | Limited relative to its search visibility | Silicon Valley B2B tech and AI companies |
| Bop Design | WordPress only | Content marketing retainers confirmed; website support not separately named | Yes (Perr&Knight, Glassdome) | Teams standardized on WordPress wanting lead-gen focus |
| Clay | Not publicly detailed | Retainer engagement model available; website support not separately named | Limited on B2B-specific metrics | Companies where the website and product interface need shared design language |
| Huemor | Not publicly detailed | Confirmed: named support packages | Yes (aggregate client-reported averages) | Construction, engineering, and industrial B2B buyers |
| Sköna | Technology agnostic (no fixed CMS) | Retainer relationship reported (client review); consulting-focused, not website maintenance | Limited on hard metrics, strong on awards | Brand-forward B2B companies prioritizing design recognition |
Sources: Clear Digital (Digital Agency Network profile, published case studies) · ANML (anml.com, aggregated review methodology) · Baunfire (Clutch profile) · Bop Design (published case studies) · Clay (clay.global) · Huemor (huemor.rocks) · Sköna (skona.com, Agency Spotter review)
What to ask before you hire
A portfolio tells you what an agency can design. It doesn’t tell you how they’ll handle your buying committee, your CMS migration, or the six months after launch. Ask each finalist:
- Who specifically works on my project, and are they the people in the pitch?
- What does support look like 90 days after launch, and what’s included versus billed separately?
- Show me a B2B case study with numbers, not just a redesign.
- What would you not recommend we do, and why? An agency that pushes back in the pitch will push back in week eight, when it matters more.
For a deeper framework, see our guide, How to Evaluate a B2B Web Design Agency, or the related FAQ on what to look for in an agency for tech companies specifically.
FAQ
How much does B2B website design cost in 2026?
Boutique agencies typically start around $25,000 to $100,000 for a full redesign. Enterprise programs with complex integrations and multi-market requirements can exceed $500,000. Cost tracks scope, CMS complexity, and whether brand strategy is part of the build.
How long does a B2B website redesign take?
Three to six months from kickoff to launch is typical: discovery, UX, development, testing. Our own projects run 50 to 130 days depending on scope. Bigger CMS migrations or larger sitemaps push toward the longer end.
Should I choose a large agency or a boutique studio?
Large agencies bring more resources for complex, multi-market programs. Boutique studios, ANML, us, offer closer collaboration and more senior attention, often the better fit when your team needs direct access to whoever’s actually doing the work.
What should be defined before a B2B website project kicks off?
At minimum: what success looks like at delivery, who owns decisions on your side at each stage, how scope changes get handled, how the site gets measured after launch. Undefined answers to any of these before signing become disputes later.
Evaluating a website partner comes down to what you can actually verify, not what looks best in a pitch deck. If you’re ready to talk through what fits your buying committee, let’s talk.






