Appvance: AI-Driven Testing Brand and Website Redesign

Appvance, a leader in AI-driven test automation, partnered with Clear Digital to refresh its brand identity and redesign its website. The goal was to modernize the brand, improve user experience, and create a digital presence that reflects Appvance’s innovation in applying generative AI to quality testing. Through workshops, strategy sessions, and a full design system overhaul, Clear Digital delivered a sleek, intuitive WordPress site with streamlined navigation and interactive product storytelling. The new experience empowers Appvance to showcase its AIQ platform and strengthen its leadership position in the DevTestOps space.

Appvance homepage showing team collaborating in front of computer with digital transformation tagline

Appvance branded stationery set with mug, business cards, letterhead, and pencils in green and black color scheme

Hand holding a smartphone with green circular overlay, representing digital technology and user interaction

Appvance website and product screens on desktop display, highlighting customer stories, software platform, and business empowerment features

Business office billboard featuring Appvance branding and tagline 'Empower your team. Unleash more potential. See what AIQ can do for your business

Appvance application coverage chart showing comparison of test coverage versus application coverage on a dark blue background

Three smartphones displaying different Appvance product screens highlighting support, generative AI, and actionable data for software quality

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As a pioneer in AI-powered digital risk assessment, Sift helps digital businesses grow with confidence. While their brand set the standard that many others aspired to, it wasn’t setting them apart in a crowded market. To differentiate their platform in a sea of sameness, Sift needed a bold new look and feel. They came to Clear Digital for a complete revamp of their visual brand and help crafting a strong messaging platform.