Sift: Powering Fearless Digital Growth

As a pioneer in AI-powered digital risk assessment, Sift helps digital businesses grow with confidence. While their brand set the standard that many others aspired to, it wasn’t setting them apart in a crowded market. To differentiate their platform in a sea of sameness, Sift needed a bold new look and feel. They came to Clear Digital for a complete revamp of their visual brand and help crafting a strong messaging platform.

Laptop displaying the Sift website homepage with the headline "The Secret Weapon Digital Commerce Couldn't Keep Quiet and a login analytics dashboard.

Overview

Leading the way in digital risk assessment

Technologies used

Sift mobile website showing “The Leaders in Digital Trust & Safety” on a smartphone screen

Sift typography showcase displaying Inter Regular and Inter Bold typefaces with full alphabet and numbers on a black background.

Launching the new brand.

To share the new Sift with the world, we produced a video that’s full of color, movement, and meaning — just like the new brand. We launched it internally first then at an industry event, for maximum impact.

Woman holding a phone and credit card while shopping online, framed in a circular Sift branded graphic.

Simplify payment fraud management

Your single solution to complete, flexible, and easy fraud prevention.

Smiling man holding a package and phone surrounded by colorful Sift branded shapes, representing a positive online shopping experience.

Woman reviewing printed wireframes on a corkboard and marking notes with a pen

As Project Manager at Clear Digital, guiding the Sift website redesign under tight deadlines was both challenging and exciting. Launching this refreshed brand and site wasn’t just about aesthetics—it was about carefully crafting their new messaging and UX to create a seamless, engaging experience that truly embodies Sift’s values and vision.

Oriana Clapper, Project Manager

iMac on an office desk displaying the Sift blog page with AI-powered fraud decisioning articles and editor's picks.

Pink rounded button with the text “Explore Sift’s Strengths” on a white background

A design-driven experience.

Sift needed a website that matched the ambition of their new brand. The old digital experience blended into a crowded category, and the team wanted something that stood out immediately. We approached the design with a clean slate, building a bold visual system and fully responsive experience that brought their updated identity and messaging to life across every device. Instead of retrofitting mobile as an afterthought, we designed each breakpoint with intention so Sift’s new look, voice, and product story felt sharp, modern, and unmistakably theirs.