Ernest Packaging: A Bold Digital Experience from the Ground Up

Localized Digital Experiences for Ernest Packaging

Ernest Packaging serves customers through regional divisions, making local relevance essential to its digital strategy. The website uses geolocation to direct visitors to regionally tailored experiences featuring local photography, customer stories, employee profiles, events, and up-to-date business information. Visitors outside a division’s service area receive the national experience.

This localization strategy supports Ernest’s business model, which focuses on customers within approximately 100 miles of its division locations, while strengthening visibility in relevant local search results. The site also features Ernest+, a custom video platform with more than 75 videos spanning customer stories, company heritage, Cardboard Chaos, and the E-Team series. The ad-free experience gives customers and communities an easy way to explore Ernest’s most engaging video content.