WeWork: Creating Social Buzz for a Pop - up Community

When WeWork’s Backyard reached out to launch their pilot pop-up community, Clear Digital put the place on the map with a fresh and fun social presence. Backyard was a short-term shared outdoor workspace designed to get the community together-it offered free Wi-Fi, coffee, games, yoga, special events, and more. By giving Backyard a burst of personality and building popularity, both online and in real life, we ensured the pilot pop-up reached maximum success, fast.