How much should I budget for a professional website redesign?

A professional website redesign budget depends on several key factors unique to your business, including your website’s role in revenue generation, its technical complexity, and your specific business needs. The right investment should align with your strategic goals and support long-term growth.

Determining Your Budget Range

When budgeting for a website redesign, start by understanding your website’s strategic value to your business. According to industry standards, marketing budgets typically represent 5-10% of company revenue, which provides a baseline for your website allocation.

Your website redesign budget should reflect three primary considerations:

Revenue Generation Role: If your website plays a supportive role with minimal contribution to revenue, a smaller investment may suffice. However, if your website significantly influences business outcomes or serves as a key revenue driver central to profitability, you’ll need a more substantial investment to ensure this high-priority asset delivers results.

Website Complexity: Not all websites require the same level of investment. A simple redesign using a no-code platform with minimal features suits companies with basic digital needs. For growing needs, a moderate redesign using a CMS platform like WordPress or Drupal with custom features works well. Complex websites requiring comprehensive builds with advanced features, full-system integrations, and custom databases will need significantly higher budgets.

Additional Considerations: Beyond the core redesign, factor in content development needs including compelling copy, high-quality images, infographics, animations, and videos. Also account for compliance requirements like GDPR or HIPAA if relevant to your industry, plus infrastructure, licensing, and scalability to support future growth.

Planning Beyond the Initial Investment

Remember that a website redesign isn’t a one-time expense. Budget for ongoing website maintenance to maximize your ROI—without proper care, the average website redesign becomes half as effective in as little as two years after launch.

To determine your optimal website redesign budget and ensure it aligns with your business objectives, we recommend using a data-driven approach. Contact us to discuss your specific needs and explore how we can help you make the right investment for maximum digital performance and ROI.