What’s the best way to get multiple stakeholders aligned on a website project?

Getting multiple stakeholders aligned on a website project starts with bringing everyone together early and establishing a shared understanding of goals, timelines, and expectations. The most effective approach is to invest in a comprehensive discovery process that gives every stakeholder a voice and ensures everyone is working toward the same vision from day one.

Start with a Structured Discovery Workshop

The foundation of stakeholder alignment is a collaborative workshop that brings all key players together, from marketing and IT to leadership and subject matter experts. Our Velocity Workshop™ is designed specifically for this purpose, creating a space where everyone can discuss project goals, surface concerns, and align on approach before work begins. This live, interactive format is far more effective than written briefs because it ensures everyone actually understands and retains the information, while building relationships that make collaboration smoother throughout the project.

By discussing each facet of the project together, you can identify potential roadblocks early, clarify priorities, and create a transparent roadmap that everyone agrees on, eliminating uncomfortable conversations about scope or budget later.

Establish Clear Communication Patterns

Alignment doesn’t end after the kickoff. Maintaining it requires consistent, documented communication throughout the project. Regular status meetings, weekly email updates, and centralized project management tools help keep all stakeholders informed and engaged. Every update should be customized to reflect your project’s current status and any schedule changes, ensuring everyone stays on the same page.

Ensure Every Voice Is Heard

For alignment to be genuine, every stakeholder needs to feel empowered to ask questions and contribute honestly. This is especially important in meetings where some voices might dominate, your agency partner should actively ensure that quieter team members are engaged and that no one is nodding along without truly understanding. When stakeholders feel heard and involved, they’re more invested in the project’s success.

Define Roles and Responsibilities Early

Part of alignment is clarity about who owns what. Your discovery process should establish which stakeholders are responsible for specific deliverables, who has approval authority, and how decisions will be made. This prevents delays caused by unclear ownership and ensures accountability on both sides of the partnership.

The time invested in aligning stakeholders upfront pays dividends throughout your project. It’s how we’ve achieved a 90% client retention rate and an 80+ NPS score, because projects that start with true alignment are more likely to stay on time, on budget, and deliver results that everyone is proud of.