What Enterprise Websites Need to Get Right in the AI Era

Most B2B buyers now research a company through AI long before they ever land on its website. That changes what the website is actually for.

“In this conversation, you’ll learn:”

• Why AI changed how B2B buyers research vendors
• The three-layer framework: Foundation, Proof, Interface
• How to decide between a full rebuild and targeted updates
• Where to start if you’re the one leading this

After watching, take the 5-minute AI Readiness Assessment to see where your site stands across Foundation, Proof, and Interface.

This conversation builds on the article that started it, “What Corporate Websites Need to Look Like in the Age of AI.”