ClearDigital | San Jose » We Know the Way…

Brand Messaging Brand Strategy Campaigns & Marketing Creative & Content Services Visual Identity

Content Magazine is a bimonthly magazine celebrating the culture, life, and events in San Jose. For their 4.3 Branding issue, they approached us and a few other local agencies with the following challenge: “If San Jose had billboard advertising campaign, what would it look like?”

We Know the Way campaign billboard in San Jose featuring local talent and vibrant graphics designed by Clear Digital.

Clear Digital is deeply rooted in San Jose. Both of our founding partners grew up in the area. Many of our team members graduated from San Jose State University. Our office is located right in the middle of downtown. So, when Content approached us with this fun idea, we jumped at it!

Our billboard campaign built on familiarity with the beloved song “Do you know the way to San Jose?” We called it “We Know the Way” and it’s designed to feature prominent local figures such as artists, entrepreneurs, musicians, professionals, and others that have made a big impact, as well as up-and-comers that are doing great things now. The call-to-action is to visit the website SJKnowsTheWay.com where we continue the story and build pride by starting the conversation about who and what makes our city great.

The following are the billboard ideas we submitted:

Another detailed view of Clear Digital’s We Know the Way billboard showcasing creative typography and artwork inspired by San Jose community.

Woz We Know the Way campaign billboard in San Jose featuring local talent and vibrant graphics designed by Clear Digital.

We were excited to see our work featured in the latest Content issue!

Clear Digital’s We Know the Way campaign highlights some of the best of San Jose’s local talent and culture through innovative billboard designs. By showcasing this creative work, we continue to celebrate the city’s vibrant community while helping brands navigate digital transformation with clarity and strategy. Explore the full campaign to see how our team combines design, storytelling, and technology to make a meaningful impact. From concept to execution, Clear Digital ensures every project reflects local culture, drives engagement, and delivers measurable results—making us a trusted partner for businesses seeking innovative marketing solutions in San Jose and beyond.

By Clear Digital

Brand Messaging Brand Strategy Campaigns & Marketing Creative & Content Services Visual Identity