Bernadette Blanchard

Director, User Experience

Bernadette Blanchard is a seasoned UX strategist and designer with over two decades of experience optimizing digital experiences for global B2B technology brands. She leads research-driven design initiatives, crafting intuitive and high-performing websites and applications. Her expertise spans user experience strategy, information architecture, and conversion rate optimization, with a track record of successful redesigns for industry leaders such as Riverbed, Splunk, Couchbase, Align, and VMware Carbon Black. Bernadette’s work has been recognized with numerous industry accolades, including Webby Awards and ADDY Awards. Her approach to UX is informed by a deep understanding of business goals and user needs, ensuring impactful digital experiences that drive engagement and results. Bernadette holds a Bachelor of Arts in Advertising (Art Direction) from RMIT University in Melbourne, Australia, and an Associate Degree in Graphic Design from LASALLE-SIA College of the Arts in Singapore. Outside of work, Bernadette is an avid traveler, scuba diver, and advocate for animal rescue. She also has a keen interest in emerging technologies, fine art, and learning new languages.