Can I keep my existing content when redesigning a website?

Yes, you can absolutely keep your existing content when redesigning a website; in fact, it’s a common and strategic approach. When working with the right web design partner, you’ll establish a clear migration plan that identifies which content to retain, what needs updating, and what should be created fresh for your new site.

Making Smart Decisions About Your Content

The key is conducting a thorough content audit before your redesign begins. You’ll want to evaluate whether all existing content aligns with your redesign goals and business objectives. Some material may need rewriting to better serve these goals, while outdated pages that no longer reflect your business might be candidates for deletion.

This strategic approach delivers benefits beyond just clarity, it can lead to considerable cost savings. If you’re able to eliminate content that doesn’t serve your needs, you won’t have to migrate page after page of outdated material. Depending on your website’s size, this streamlines your workload and reduces costs.

Our Content Workshop Process

At Clear Digital, we conduct content workshops during the discovery phase to build a comprehensive overview of your content needs. These workshops cover what content should be updated, what can be retained, and what needs to be created.

During this process, we establish a migration plan for blog posts, videos, case studies, gated assets, and other content types you want to carry over. We’ll determine whether migration should be conducted manually or through an automated script, and we’ll track any unpublished items in your CMS that should be retained.

The bottom line: Your existing content represents a valuable investment. With proper planning and the right partner, you can preserve what works while building a redesigned site that moves your business forward.